Roger Cruz
Marketing Manager (FAST-Infra Label)
Roger is the Marketing Manager for the FAST-Infra Label at GIB. He is responsible for creating and executing the label’s uptake strategy, connecting the infrastructure value chain players interested in developing sustainable outcomes to FAST-Infra Label. With more than 17 years of experience in world-leading companies, he has spearheaded new business development, market positioning plans, sustainable supply chain programmes and ESG best practices implementation across several countries in Latin America and North America.
Roger holds degrees in both business and communications, as well as several advanced executive courses on project management and agility.
Areas of Expertise:
- Go-to-market and positioning strategies
- Business development
- Sustainability
- Project management
- Stakeholder engagement